Driving value from martech: make it work, make it better, make it bigger
Original Presentation Date
Apr 20, 2021
How to define value for your business
How to travel far by travelling together
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Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish. How can brands drive optimal value from the martech they plan to purchase or have already invested in?