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Evolving from Campaigns to Customer Journeys

Original Presentation Date

Aug. 26, 2020

Key Takeaways

Transforming Customer Experiences Through Marketing Technology is a four-part series which investigates the Capabilities and Enablers driving business performance through scalable people-based customer experiences. This four-part webinar series will cover following topics:

  • 29 Jul: Enabling Performance Email At Scale - Now Available on-demand
  • 26 Aug: Evolving from Campaigns to Customers
  • 20 Sept: Deriving Business Value from Dashboards
  • 28 Oct: Accelerating Agility in Customer Data

Detailed Overview

Webinar 2: Evolving from Campaigns to Customer Journeys

The marketing goal of delivering a connected customer experience is no longer a nice-to-have. Research increasingly shows that customers expect this, and will actively choose brands that can make their experience personal. Delivering this requires a shift away from traditional channel-led campaigns and towards orchestrated customer journeys. In this webinar we will discuss the barriers to a journey-based strategy, and the key Capabilities and their Enablers required to overcome these:

  • Managing audiences through unified profiles
  • Automating decisions with integrated data
  • Executing personalised journeys across disparate channels