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Imperative One: Integrate Your Customer Strategy

Original Presentation Date

Mar. 13, 2019

Key Takeaways

Learn how to:

  • Build a picture of your desired audience
  • Understand your audience relationships and how you would like to change them
  • Create a flexible roadmap for change

Attend this webinar to see how a people-based customer strategy informs every decision from your technology stack to campaign execution to customer experience.

Detailed Overview

To become a people-based marketer, you must begin by challenging yourself to fully understand why this transformation matters to your organisation.

During this webinar, Merkle’s Senior Vice President of Customer Strategy & Transformation, Jon Orme, will help you set your north star and establish the guiding principles for making people-focused decisions throughout your journey.

Learn how to build a picture of your desired audience, understand your audience relationships and how you would like to change them, and create a flexible roadmap for change. Attend this webinar to see how a people-based customer strategy informs every decision from your technology stack to campaign execution to customer experience.

Presenters