In this webinar we will cover:
- How to assess your current state of integrated marketing maturity
- How to get there? Bridging (vs. breaking) the silos
- How to reduce the cost and barriers of coordination
With a customer strategy guiding every decision and an integrated technology stack ready to fuel intelligent engagements, you’re ready to take your people-based strategy to market. But first, you must make sure the people within your organisation are aligned to the strategic vision (Imperative One), and that they understand the data and technology that enable it (Imperative Two).
During this webinar, Mark Clydesdale, Senior Director of Customer Strategy, will show you how to bridge (rather than break) the operational silos within your organisation, preserving the deep expertise within each silo while enabling greater cross-team coordination and collaboration.