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Marketing Analytics on Google Cloud Platform

Join Google Cloud’s Matthew Tai and Merkle’s Craig Howard to learn how advertisers and publishers lower their time to customer insights using Google Cloud.

Original Presentation Date

Nov. 16, 2017

Key Takeaways

  • Challenges of today’s digital marketer
  • Benefits of moving your data and analytics to the Cloud
  • Value of Google Cloud and capabilities
  • The Google Cloud marketing analytics solution at a high level
  • A real example of how Google Cloud is being used today

Detailed Overview

Join Google Cloud’s Matthew Tai and Merkle’s Craig Howard to learn how advertisers and publishers lower their time to customer insights using Google Cloud. Using BigQuery—a fast, economical and fully-managed enterprise data warehouse for large-scale data analytics—marketers integrate data silos to provide a clearer view of the business and leverage advanced analytics to optimize marketing initiatives and create meaningful experiences for their customers.

Presenters