Nowadays, your customers’ interests are changing by the minute, and they’re demanding more relevant, engaging content/experiences - all the time. To keep up with these demands, companies must tap into the power of real-time, automated decisioning. This includes smart algorithms, machine learning, and constant testing and optimization of data.
Join Merkle's Zimm Zimmermann as he interviews Jason Hickey, Sr. Product Marketing Manager of Adobe Target. Together, they’ll geek-out on A/B testing and optimization as well as uncover the four flavors of automation with Adobe Target Premium. They’ll also disclose how leading global companies are adopting automation and experiencing immediate improvements in lift and conversion.