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Winning on Amazon, Beyond the Buy Box

Original Presentation Date

Mar. 07, 2018

Key Takeaways

  • Tips on how to optimize product page data to appear on relevant search queries and drive conversions
  • Proven strategies for effectively managing Amazon ad campaigns
  • How to engage the display programs through the Amazon Advertising Platform or Amazon Media Group
  • The nuances of advertising on Amazon, including both benefits and limitations

Detailed Overview

With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates to competitors. In this webinar, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.