“Should we be using a CDP or a DMP…or both” is a question that arises often. Whilst they share similar attributes (both are based on managing customer data and designed to provide consumer insights) they each have their merits. The purpose of this article is to help standardise and differentiate between CDPs and DMPs from our experience as an expert consultancy in both technologies.

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.

Just when you thought the marketplace was saturated with mind-bending acronyms, along comes another one. Well hello there, CDP!

Mii, a car designed exclusively for women, has arrived. Mii is the result of a collaboration between SEAT, the Spanish automobile company, and Cosmopolitan, the international fashion magazine for women.

As the nation begins to work-from-home in a collective effort to fight the coronavirus spread, businesses are looking at ways to effectively manage this shift. Change Management, although not a new concept, is taking on an even greater influence in company decision-making.