Merkle – Truth in data. Proof in performance.
Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 30 years’ experience, we are proud to be recognised as a global leader.
Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.
Performance marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve.
But that’s what we do.
What Merkle Offers
We help brands transform their marketing into people-based marketing that works. Using a combination of first and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion , but also build on tomorrow’s increased loyalty and customer value.
Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.