We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Addressable Customer Experience On-Demand Webinar Series

For Financial Services and Insurance Marketing Leaders

Webinar 4: Overcoming the Organizational Challenge

This webinar goes into actionable details on how to put the customer experience at the center of your organization’s goals. You’ll learn how to design customer journeys, integrate channels effectively, assign responsibilities, develop culture, and measure results for incredibly successful customer relationships.

About the Presenter

Leah van Zelm

Leah van Zelm

Vice President,
Principal Consultant

Leah is a 15-year CRM veteran with experience leading customer strategy projects, implementing marketing initiatives, and mobilizing organizations. As VP and Principal Consultant, she is focused on understanding consumer decisioning and advancing customer-centric experiences.

Other Webinars in This Series

This four-part on-demand webinar series for financial services and insurance marketers discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy.

Marketing Imperatives

The Marketing Imperatives outline what an organization must do to ensure that their customer experiences are effective, meaningful, and seamless. Complete the short form to download your free eBook copy of the 2015 Marketing Imperatives: Mastering the Addressable Customer Experience.