Webinar 4: Overcoming the Organizational Challenge
This webinar goes into actionable details on how to put the customer experience at the center of your organization’s goals. You’ll learn how to design customer journeys, integrate channels effectively, assign responsibilities, develop culture, and measure results for incredibly successful customer relationships.
About the Presenter
Leah van Zelm
Leah is a 15-year CRM veteran with experience leading customer strategy projects, implementing marketing initiatives, and mobilizing organizations. As VP and Principal Consultant, she is focused on understanding consumer decisioning and advancing customer-centric experiences.
Other Webinars in This Series
This four-part on-demand webinar series for financial services and insurance marketers discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy.
The Marketing Imperatives outline what an organization must do to ensure that their customer experiences are effective, meaningful, and seamless. Complete the short form to download your free eBook copy of the 2015 Marketing Imperatives: Mastering the Addressable Customer Experience.