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Adam Lavelle

Global CMO & Chief Solutions Officer
Adam Lavelle

As Chief Solutions Officer for Merkle, Adam helps our clients across industries to achieve their marketing objectives, by leveraging our full range of services and capabilities.

Adam has 20 years of interactive expertise helping clients succeed online. He joined Merkle from Hearst Corporation, where he served as CEO of Core Audience (Hearst's trading desk and DMP platform), as well as Chief Strategy Officer of iCrossing (Hearst’s digital marketing agency). Adam ran both corporate strategy and all client-related strategic services for iCrossing, focusing on the agency's use of search and consumer insights to develop marketing solutions that answer client challenges.

Adam began his digital career at The Internet Group in 1994, where he led the first launch of Mapquest.com. He has also held executive positions at Digitas, Razorfish (iXL/Scient), and Agency.com. He holds a B.A. in Classical Studies and Creative Writing from the University of Pittsburgh, and lives with his wife and two boys in New Jersey.