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Allister Rebeiro

Director, Customer Strategy Group
Allister Rebeiro

Allister is a Director with Merkle's Customer Strategy Group and leads the Value Case practice that quantifies the business value from solving business challenges through a customer-centric (vs. a product-centric) approach. His experience covers the payer/health insurance, (retail and commercial) financial services, government and software services industries. Allister joined Merkle in 2013 from Peppers & Rogers Group where he worked on customer lifetime value modeling, segmentation, retention and experience mapping projects. Allister holds a B.S. in Engineering and an MBA from Columbia Business School. He is based in New York City.

Allister's Articles, Blog Posts, Webinars and More

What's the difference between executive sign-off and executive sponsorship?

Beyond Executive Sign-Off: Getting Sponsorship, Not Permission