Andrew has 20 years of experience as a decisioning expert who leads teams across multiple industries (Telecoms, Consumer banks, Retail and Insurance) and across multiple geographies (Germany, Netherlands, Turkey and Spain). He focuses on delivering scalable centralised next best action solutions across both inbound and outbound channels. He has a keen interest in leading clients in the initial stages of their decisioning journey and providing leadership to fully leverage their NBA platforms.
Andrew Etuk |
Published on: Mar 18, 2020
One of the key trends of the last few years has been the inexorable shift to personalised marketing. In the coming year, this approach will grow even more refined – moving from personalised to simply ‘personal’.