Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his fiance.
Andy's Articles, Blog Posts, Webinars and More
Assessing the Impact of Google’s May Ad Rank Changes
Curious how Google's May ad rank updates are impacting advertisers? Here we go through some important findings so far.
Topics:
Digital Marketing Channels
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Paid Search
Google Quietly Shutters AdWords Targeting for Airports and Universities
In April, Google quietly removed the ability for advertisers to add new Places of Interest location targets for airports and universities, and in May completely eliminated these targets from AdWords.
Topics:
Digital Marketing Channels
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Paid Search
Are Your AdWords Campaigns Taking Advantage of Separate Desktop and Tablet Bids?
Separate desktop and tablet bids are helping advertisers spend more efficiently in Google AdWords. But are your campaigns using them effectively?
Topics:
Digital Marketing Channels
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Paid Search
Google Addresses One of the Flaws in Its Paid & Organic Report, Others Remain
Google announced yesterday that its paid and organic report can now be downloaded by device. However, the report is still limited in a couple of critical ways.
Latest Google Ad Rank Changes Driving Up Minimum Bids for Non-Brand Keywords – Brand Minimums Down
Google recently announced that two changes are being rolled out to Ad Rank. Read how these updates are already impacting first page and top of page bid minimums.
Topics:
Digital Marketing Channels
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Paid Search
Merkle Q1 2017 Digital Marketing Report Released
Today we are pleased to announce the release of the Q1 2017 Merkle Digital Marketing Report for download. The report includes in-depth stats and analyses on paid search, SEO, display advertising, paid social, and more.
Topics:
Digital Marketing Channels
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Feeds and Comparison Shopping
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Display
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Mobile
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Paid Search
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Product Listing Ads
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Mobile
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SEO
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Social
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Video
Why Google Shopping Yields Smaller Orders, and Why That Might Be Okay
Advertisers consistently find that the average order value (AOV) of Google Product Listing Ads tends to be smaller than text ads. Here we examine what's behind this difference in performance.
AdWords Price Extensions Might Not Be as Awesome as You Think
Google Price Extensions expand the size of text ads and provide users with additional information. Here we dive into how to analyze their performance impact.
Topics:
Digital Marketing Channels
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Paid Search
Q1 2017 Digital Marketing Report Webinar
Digital Marketing Report authors Mark Ballard and Andy Taylor walk through the highlights of the Q1 2017 report and answer audience questions about its findings.
Topics:
Programmatic Media & Display
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Search Engine Marketing (PPC)
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Social Media Marketing
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PLA & Feed Management
| Search Engine Optimization (SEO)
Amazon Focusing on Mobile with Google Product Listing Ads
Amazon is now bidding on Google Shopping ads, and is currently much more competitive in phone and tablet Google Shopping results than it is on desktop. Why might this be the case?
Merkle Q4 2016 Digital Marketing Report Released
We are excited today to release the Q4 2016 Merkle Digital Marketing Report for download.
Topics:
Digital Marketing Channels
|
Feeds and Comparison Shopping
|
Display
|
Mobile
|
Paid Search
|
Product Listing Ads
|
Mobile
|
SEO
|
Social
Q4 2016 Digital Marketing Report Webinar
Walk through the highlights of the Q4 2016 Digital Marketing Report (DMR) and answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
Q2 2016 Digital Marketing Report
In this webinar, the report’s authors, join Merkle EVP of Marketing Strategy Ryan Gibson to walk through the highlights of the Q2 2016 report and to answer audience questions about its findings.
Topics:
Programmatic Media & Display
|
Search Engine Marketing (PPC)
|
Social Media Marketing
|
PLA & Feed Management
| Search Engine Optimization (SEO)
