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Anne Stagg

CEO - CXM at dentsu UK & Ireland, and UK CEO, Merkle

Anne Stagg is the UK CEO of Merkle and of dentsu international’s Customer Experience Management (CXM) service line. Anne leads a business of 940 people offering expertise across data and analytics, CRM, commerce, media, digital experience services and B2B.

Previously head of client services, Anne has been an instrumental part of Merkle’s growth throughout her time with the business. She led the creation of a fully integrated client services team across the company’s media, analytics, customer experience and technology service lines, driving growth across key clients to support them on their complex transformational journeys.

Anne’s depth of understanding of the current marketplace, alongside her track-record of driving business growth for global clients, is outstanding. She has a wealth of experience across consulting, planning, digital and data, having previously held the roles of managing director at Indicia, director of data services at more2 and head of client management at Experian.

Anne started her career client-side at Thomas Cook and quickly moved agency-side, leading client services roles in data-driven marketing. Anne has extensive experience in business start-up and growth, and in turnaround and transformation roles. She has worked with some of the biggest client names including Unilever, Heineken, Nissan, ITV, and at more2 numerous multi-channel retail clients including White Stuff, Jessops, House of Fraser, The White Company, and many more.

Anne is passionate about the mental health of the organisation and invests time in ensuring support is available for all employees. She serves as exec sponsor for the Parent and Carer pillar on the Merkle Diversity, Equity and Inclusion council as this is also a topic close to her heart.