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Azlan Raj

Chief Marketing Officer - EMEA
Azlan Raj

Azlan Raj is the Chief Marketing Officer for Merkle and dentsu’s EMEA Customer Experience Management line of business. His role spans all dentsu capabilities across commerce, data and technology platforms, analytics, media, customer experience, content, and B2B. He is responsible for continually evolving Merkle and dentsu’s leading digital and data capabilities across the region to drive customer experience transformation for clients. Previously the EMEA leader for Merkle’s customer experience capability, he built the company’s regional capability to over 1500 people in just three years.

Azlan has spent over 20 years in the digital industry and, prior to joining Merkle, worked for leading brands, agencies, and consultancies, including Barclaycard, SapientRazorfish, and Accenture. Through his career, Azlan has been part of award-winning teams and led a diverse set of capabilities from marketing strategy through to analytics, website design/development, and marketing activation.

Azlan's Articles, Blog Posts, Webinars and More

Reports & Whitepapers We suggest...

Customer Experience: From Personalisation to Personal

There’s a significant shift that is gathering pace in 2019 – the evolution of the total customer experience. This not only encompasses consumers’ digital and non-digital touchpoints, but their engagement with buying, service, product and brand experiences – the positive and negative ones. As it should.