Ben has led the development of practices specialising in digital analytics, ad-tech consulting, audience-tech consulting, conversion rate optimisation, audience modelling and strategy. The focus is always on driving cutting edge marketing and media through the expert blending of analytical methods.
In 2019 Ben joined the Merkle EMEA Executive Leadership team as the Practice Lead for Analytics in EMEA. This aligns Merkle’s European analytics presence of 300+ analysts and data scientists into one unit.
Ben’s blend of client focus, technological background and analytical ability ensures that the Merkle is on the front foot in a dynamic industry through our adoption of best-in-class tech and a proposition that drives digital performance success at client organisations.