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Authored by:
Cheryl Sansonetti |
Published on: Sep 28, 2017
Data-driven orchestration enables marketing to move personalization from one-to-many to one-to-one. Personalization is delivered via a hybrid of orchestration techniques.
Authored by:
Cheryl Sansonetti |
Published on: Aug 25, 2017
Media and entertainment (M&E) marketers who are transitioning to OTT suddenly have access to data, and lots of it. What should they be doing with all of that new information?
Authored by:
Cheryl Sansonetti |
Published on: Aug 21, 2017
Fidelity is the new battleground in advertising. When we think of fidelity in music terms, we think about the exactness by which a voice or instrument can be replicated or recorded.
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