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Chiara Padovan

Senior Associate - Media Science

Chiara forms part of our Media Science team, after she joined Merkle in 2018 as a digital data analyst. Her area of focus is to educate our clients about different attribution processes and tools within the different platforms to see marketing performance and achieve set goals. 

Chiara's Articles, Blog Posts, Webinars and More

Blog We suggest...

Campaign Manager and Attribution: How to set up a Data-Driven Model

With Attribution becoming fundamental in driving maximum return on investment it is now important to understand what the best setting is to get the most useful insights from your data. If you’re using Campaign Manager for your reporting, you should definitely set up a DDAM. Here’s how.