Craig leads Merkle’s solution architecture team. His team is responsible for delivery of CRM solutions for all practices as well as providing thought leadership, innovation, and architectural standards to enable solution deployments.
During his time at Merkle, he has led technology CRM engagements for clients such as Samsung, DIRECTV, Marriott, The Cosmopolitan of Las Vegas, Citizens Bank, PNC Bank, Boehringer Ingelheim, and others. He has also led the Digital Technology Development Capability, a team that delivers solutions that enable marketing execution, analytics, and optimization for digital channels and media. Craig has 18 years of experience delivering multi-channel enterprise marketing systems. He has broad technology and industry experience, driving technical architecture solutions by providing technical expertise in strategy, design, and implementation.
Prior to joining Merkle in 2009, Craig provided marketing management services to small businesses as the Director of Business Intelligence Systems and Services. Prior to that, he served as Director, Marketing Technology at Epsilon/DoubleClick, acting as Chief Architect for an interactive database marketing solution, enabling advanced segmentation and reporting capabilities specific to online channels. Craig began his career with Accenture and Braun Consulting, serving as a manager within the CRM and Database Marketing consulting groups.
Craig holds a Bachelor of Science in Civil Engineering from the University of Illinois at Urbana-Champaign.
