Research Director, Marketing Operations Strategies, SiriusDecisions
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Jeff Clark brings over 25 years of B2B marketing experience to the Marketing Operations Strategies service. Jeff develops SiriusDecsions’ research on marketing measurement and technology planning. His work helps b-to-b organizations effectively quantify, understand and convey the value being created by their marketing functions and assists marketing operations teams in their planning and management of technology.
Prior to joining SiriusDecisions, Jeff was Vice President of Global Marketing for SDL plc, a UK-based vendor of language translation and content management technology and services. In this role Jeff led global, multi-channel demand generation programs, marketing operations, web experience and brand management functions. He helped company undergo major transition in the marketing organization, develop new campaign models and implement new marketing technologies. Prior to SDL, Jeff was Senior Director, Global Marketing Operations at Pegasystems, and also held senior marketing roles managing managing corporate, product and field marketing; and marketing operations functions at Progress Software and Kronos Inc.
Jeff received a BS in resource economics and political science from the University of New Hampshire.