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Jeff Lukey

VP - Experience Analytics
Jeff Lukey profile picture

Jeff joined Merkle | Periscopix in 2010, initially working in paid search before quickly moving into analytics.  Mixing a background in change management and quality assurance from the pharmaceutical industry with web development skills, he has been a key-contributor to the best-practices that have allowed the analytics team to scale since that time.

In his current role of VP, Experience Analytics he leads a 40+ strong team that supports the development and execution of strategic and tactical analytics solutions, designed to successfully achieve our client’s on-site (and in-app) measurement and optimization goals.  These solutions span data collection, visualisation, insight generation and conversion rate optimization (CRO).

Jeff's Articles, Blog Posts, Webinars and More