Liz Rutgersson runs Merkle’s EMEA Media & Planning practice and agency operations. She has worked in digital for 13 years, with a passion around all forms of biddable media. At Merkle, Liz’s team of 200+ manage paid search, programmatic, video and paid social campaigns for over 100 clients across a range of industries. Liz’s background in data-driven marketing has shaped Merkle’s unique approach to performance media, enabling Merkle to drive the direction of the digital media industry.
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Facebook & Google: The Duopoly’s Dominance Increases