Manuel is managing director of Divisadero, the boutique consultancy specialising in digital strategy which was acquired by Merkle in 2017.
The company, which has offices in Madrid, Barcelona and Gijon, helps organisations to become more efficient and competitive by leveraging digital data. The team of 130 mathematicians, IT, economists, engineers, marketers and statisticians offer advanced marketing, business and technology knowledge to clients across Europe.
The Spanish business, which was founded in 2005, has a number of data and analytic capabilities, including digital maturity assessments, strategic road mapping, technology bench-marking, data collection, analytics and data activation.
Manuel has wide experience of using technology as a business enabler having worked with various companies from the IBEX 35, Fortune 500 and top advertisers.
Before joining Divisadero, Manuel was operations manager at MVConsultoria, having previously worked at CTIC Centro Technológico. As well as holding an MBA, Manuel is an associate professor at business schools with marketing and sales and digital transformation programmes.