Mark is a team leader within the Strategic Business Solutions team and heads up Merkle’s Transformation practice in EMEA.
Mark believes passionately in putting customers at the heart of all decision making, and that all decisions should be driven by data and insight. Mark has successfully demonstrated this philosophy across roles both client side and agency side, with a focus on improving customer marketing through increased personalisation and targeted offers that deliver positive return on investment.
Mark started his career as an analyst before moving over to running marketing campaigns and developing marketing strategy. This combination of data literacy and strategic thinking allows Mark to support multiple client needs and gives him a firm grasp of developing People Based Marketing (PBM) end to end. Mark and his team have now successfully delivered a number of transformation projects across multiple Merkle clients, particularly in Telco, Banking and Finance verticals.
Mark Clydesdale |
Published on: May 26, 2020
To be truly agile, an organisation needs to be able to collaborate effectively, in order to make the best decisions that account for the wider business picture. Many businesses are still organised in traditional departments: Marketing, CRM, Digital, Analytics, Finance, Commercial and so on.
Mark Clydesdale, Simon Rice |
Published on: May 07, 2020
Our collection of research-based reports brings you a clearer picture of the CRM landscape to help you in your people-based marketing journey. Customer engagement requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
Mark Clydesdale, Christian Seidl |
Published on: Mar 27, 2020
You are having to work remotely and faced with the challenge of keeping your project running and conducting virtually planned workshops? Do you need suitable tools and methods to collaborate efficiently with your employees and customers?
Toby Benjamin, Mark Clydesdale |
Published on: Feb 13, 2020
The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behaviour. Forces like the direct-to-consumer business model are taking the need for personalisation to a new level.
Mark Clydesdale |
Published on: Feb 12, 2019
During this webinar, Mark Clydesdale, Senior Director of Customer Strategy, will show you how to bridge (rather than break) the operational silos within your organisation, preserving the deep expertise within each silo while enabling greater cross-team coordination and collaboration.