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Matt Heffer

Vice President, Solutions EMEA
Matt Heffer

Starting in Tech Development, Matt has spent several years in Testing, moving into Technical Support, Product Development, Consulting - and finally became a fully-fledged Solutions Architect. Driven by an “obsession to understand how things work”, this experience means Matt intimately understands every stage of the software lifecycle. So he’s in a unique place to objectively advise on the full gamut: product selection, implementation, innovation and when the time comes, replacement.

Matt Joined Merkle in 2014 and took charge of the Professional Services team. Now part of the Merkle Solutions team for EMEA, Matt is responsible for ensuring our clients are implementing the right solutions, using the latest Market Innovations and taking advantage of the learnings from Merkle and Dentsu global network. With so much technology now available in the market, Matt’s skills enable him to advise on the best solutions to meet business objectives. It is very easy to purchase technology, but technology is just the enabler!

Matt's Articles, Blog Posts, Webinars and More

Reports & Whitepapers We suggest...

An integrated marketing cloud is crucial for an integrated strategy

The future of CX will be brands delivering orchestrated journeys at every stage of the customer lifecycle – and this is impossible without technology. An integrated marketing cloud is key in rising to these challenges - and an integrated marketing strategy is crucial to effectively leverage the tech.
Topics: Organizational Transformation | Experience Management | Customer Relationship Management (CRM) & Direct Marketing | Marketing Technology Strategy | Customer Experience | Marketing Technology | Marketing Technology Strategy
Blog We suggest...

Developing strategic ideas in a virtual world

The events of the past year mean that we have all been forced into collaboration online. Despite the pandemic, work has had to continue, and we’ve all been forced to adapt and overcome the limitations of operating solely in a virtual world.
Webinars We suggest...

Imperative Two: Integrate Your Technology Stack

During this webinar, Merkle’s Vice President in Marketing Technology and Operations, Stephen Derbyshire, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.