Starting in Tech Development, Matt has spent several years in Testing, moving into Technical Support, Product Development, Consulting - and finally became a fully-fledged Solutions Architect. Driven by an “obsession to understand how things work”, this experience means Matt intimately understands every stage of the software lifecycle. So he’s in a unique place to objectively advise on the full gamut: product selection, implementation, innovation and when the time comes, replacement.
Matt Joined Merkle in 2014 and took charge of the Professional Services team. Now part of the Merkle Solutions team for EMEA, Matt is responsible for ensuring our clients are implementing the right solutions, using the latest Market Innovations and taking advantage of the learnings from Merkle and Dentsu global network. With so much technology now available in the market, Matt’s skills enable him to advise on the best solutions to meet business objectives. It is very easy to purchase technology, but technology is just the enabler!
Michael Wells, Matt Heffer |
Published on: Apr 12, 2021
The future of CX will be brands delivering orchestrated journeys at every stage of the customer lifecycle – and this is impossible without technology. An integrated marketing cloud is key in rising to these challenges - and an integrated marketing strategy is crucial to effectively leverage the tech.
Mark Clydesdale, Matt Heffer, Michael Wells |
Published on: Mar 17, 2021
The events of the past year mean that we have all been forced into collaboration online. Despite the pandemic, work has had to continue, and we’ve all been forced to adapt and overcome the limitations of operating solely in a virtual world.
Matt Heffer |
Published on: Feb 15, 2021
There are some upcoming changes to the Adobe Identity Management System (IMS) that will be important to you if you currently have Adobe Campaign Classic installed. This short product update will provide everything you need to know ahead of these changes.
Matt Heffer, Nick McCarthy |
Published on: Feb 13, 2020
The very definition of marketing is in the midst of a meaningful change, because of rapid shifts in consumer behaviour. Forces like the direct-to-consumer business model are taking the need for personalisation to a new level.
Ben Gott, Mark Pybus, Stephen Derbyshire, Matt Heffer |
Published on: Feb 12, 2019
During this webinar, Merkle’s Vice President in Marketing Technology and Operations, Stephen Derbyshire, will outline the three primary components of an integrated technology stack and explore how an integrated data platform can power agility and innovation within your business.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.