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Matt Mobley

Chief Technology Officer
Matt Mobley

Matt leads Merkle’s Enterprise Technology Group and has 20 years of IT experience with 16 years focused on marketing technologies. Merkle’s Enterprise Technology Group is focused on marketing technology innovations that enable Merkle’s clients to achieve Connected CRM. These innovations are focused around Connected Recognition, cross-channel event management, real-time interaction management, and delivering personalized optimized consumer experiences.

He has helped clients evolve and improve their marketing efforts around multi-channel customer relationship management, and he has specific experience from traditional data warehousing to big data management and from analysis to channel execution. These efforts have included the integration of traditional channels to digital channels and media in order to support acquisition, retention, and loyalty.

Prior to joining Merkle, Matt was a senior executive with other leading marketing service providers. In those roles, he managed client marketing solutions, enterprise decision management, and marketing consulting practices. For one of those marketing service providers, Matt established and led the European consulting practice that provided strategic marketing advisory services covering marketing strategy, advanced analytics, and marketing technology. He has provided these services across multiple industries: financial services, retail, telecommunications, travel, and entertainment.

Matt was a member of the United States Air Force.

Matt's Articles, Blog Posts, Webinars and More

How Mature is Marketing Technology in the Financial Services Industry?

How Mature is Marketing Technology in the Financial Services Industry?

Articles We suggest...

Will the European MarTech Market Mirror the US?

Recently, Martech in the U.S. has experienced a consolidation in areas like butt computing, with providers acquiring new capabilities that enable true omni-channel, omni-media consumer experiences. But how are these trends being reflected globally in other markets outside of the US?