As Head of Customer Strategy, Mike ensures that clients have the insight, tools and processes to put audience at the core of their strategy and can quantify the value that this brings to their business. Mike has more than 20 years of agency-side management experience in helping clients define, build and execute consistent and relevant programmes that deliver measurable impact. His vertical experience covers financial services, travel and leisure, healthcare, automotive and technology clients.
Mike’s passion for marketing has always been driven by the connection between a great insight and a great idea. Initially occupying roles in direct marketing, digital marketing, and now more data-led marketing, Mike’s focus is on ensuring that through audience understanding, consistent strategies can be applied across all channels to build consistent experience across marketing, sales and service.
Michael's Articles, Blog Posts, Webinars and More
Developing strategic ideas in a virtual world
The events of the past year mean that we have all been forced into collaboration online. Despite the pandemic, work has had to continue, and we’ve all been forced to adapt and overcome the limitations of operating solely in a virtual world.
What marketers need to know about digital transformation
After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
