Mike is the Head of Customer Engagement at Aviva - the UK’s largest general insurer.
Aviva has recently reorganised the business to deliver marketing through Agile methodology. The teams use products across the Adobe Marketing, Analytics and Advertising Clouds to deliver world-class personalised and targeted marketing.
Mike has 15 years’ experience in digital - both client and agency-side. Prior to joining Aviva he held digital marketing roles at Universal Music, Tesco and Amazon.