Nic Cumisky is Merkle's dedicated YouTube lead at Google. Since joining Google in 2010 he has worked across multiple commercial teams spanning Mobile Apps, Mobile Sites and now YouTube. His sole focus is supporting Merkle to enable them to deliver their clients business objectives. Underwriting his dedicated Merkle role are three tenets, efficiency, measurabilityand scaled audience reach. These are amplified by Merkle across all client work and continuously deliver against their commitment to 'truth in data, proof in performance'. As a result Merkle continues to drive client growth in uncertain times. Their partnershipwith Google continues to be recognised as best in Agency class.