Niyi joined Merkle over 10 years ago within the early growth stages of the agency and he has gained extensive experience across performance media in roles spanning delivery, strategy and client services. In his role as VP, Solutions he has helped develop the data and technology strategy that shapes the agency today. Niyi is an expert on the dynamics of the CPG, Retail, Finance and FMCG markets working with some of the agency’s most valuable and prestigious brands.
Niyi Duro-Emanuel |
Published on: Jun 08, 2020
For the majority of brands, media acts as a key communication touchpoint for their customers. However, all too frequently media channels are configured solely with the purpose of acquiring new customers and they sit in isolation of wider comms strategies. Consumers don’t see it that way.
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