Raffi has a background in History, having received her Bachelor of Arts from the University of Bristol in 2019. Her first steps in digital marketing were with an ecommerce animal gifts company where she gained invaluable insights into the worlds of retail and independent business. A year later in October 2019, she joined Merkle to specialise in SEO. Now she is account manager for clients in the healthcare and beauty verticals, as well as working heavily with an international FMCG client, active in over fifty countries. She uses her passion for writing and research as she continues to specialise in recommendations relating to content.