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Richard Lees

Chief Strategy Officer, EMEA

Richard Lees is chief strategy officer of Merkle and dentsu’s customer experience management (CXM) service line in EMEA.

Richard heads a highly-skilled integrated team of strategic leaders that brings together a number of Merkle’s key capabilities to drive value-based outcomes for clients, drawing across Merkle’s CXM expertise. His team covers customer experience strategy and planning (spanning media and CRM), business transformation, omnichannel architecture and outcome measurement. Under Richard’s leadership, these connected services have created a compelling offering that is trusted by clients to deliver innovative CX transformations that set them up for success and meet ever-changing end-customer expectations with confidence.

Richard, previously EVP solutions EMEA, has been instrumental in helping Merkle clients develop integrated solutions to meet a wide range of customer experience needs, across the full spectrum of Merkle’s capabilities and expertise. He first came to Merkle in 2015 as part of the acquisition of DBG, where he was co-founder and CEO. He is adept at helping brands identify the true drivers of business value and leveraging connected data, transformative insights and integrated technology to deliver targeted, personalised and multi-channel experiences.
 

 

Richard's Articles, Blog Posts, Webinars and More

Reports & Whitepapers We suggest...

Driving value from your martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of marketing tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.
Topics: Organizational Transformation | Experience Management | Data & Technology Enablement | Marketing Technology Strategy | Marketing Cloud Platforms | Customer Experience | DMP Tech | Marketing Technology | Marketing Systems Integration | Marketing Technology Strategy
Reports & Whitepapers We suggest...

Customer Experience: From Personalisation to Personal

There’s a significant shift that is gathering pace in 2019 – the evolution of the total customer experience. This not only encompasses consumers’ digital and non-digital touchpoints, but their engagement with buying, service, product and brand experiences – the positive and negative ones. As it should.
Articles We suggest...

What is people-based marketing

Information tied to identity is the basis of people-based marketing - with this technique, marketers are offered better targeting solutions but also more opportunities to enhance trust with both the client and the consumer.