As EVP of Solutions for EMEA, Richard and his team are instrumental in helping businesses gain competitive advantage by leveraging Merkle’s full range of services and capabilities. He is adept at helping brands identify the business drivers of value and then leveraging connected data, transformative insights and integrated technology to deliver targeted, personalised experiences through the increasingly channel agnostic world.
Richard spent his entire career using data to directly solve business problems. His extensive technical background in data, database development, analytics and software development, honed in financial services client side, coupled with good business acumen gleaned from running a number of businesses, has equipped him well to take a realistic approach to putting data to work.
Richard works closely with Merkle clients to create mathematically connected KPI frameworks that enable actions to be connected easily to outcomes, underpinning agile and flexible delivery. His favourite business value is curiosity and while there is something new and practical to discover, his day will never be done.
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Richard's Articles, Blog Posts, Webinars and More
The Final Frontier: The quest to achieve total customer-centricity
Azlan Raj, Richard Lees |
Published on: Jun 04, 2019
There’s a significant shift that is gathering pace in 2019 – the evolution of the total customer experience. This not only encompasses consumers’ digital and non-digital touchpoints, but their engagement with buying, service, product and brand experiences – the positive and negative ones. As it should.
Richard Lees |
Published on: Nov 29, 2018
Richard Lees of Merkle EMEA shares how brands can move towards being personal, not just personalised in his recent article in WARC. Learn best approaches for your sector, & key steps to People-based Marketing.
Richard Lees |
Published on: May 14, 2018
Information tied to identity is the basis of people-based marketing - with this technique, marketers are offered better targeting solutions but also more opportunities to enhance trust with both the client and the consumer.