Richard Lees

Richard Lees is chief strategy officer of Merkle and dentsu’s customer experience management (CXM) service line in EMEA.

Richard heads a highly-skilled integrated team of strategic leaders that brings together a number of Merkle’s key capabilities to drive value-based outcomes for clients, drawing across Merkle’s CXM expertise. His team covers customer experience strategy and planning (spanning media and CRM), business transformation, omnichannel architecture and outcome measurement. Under Richard’s leadership, these connected services have created a compelling offering that is trusted by clients to deliver innovative CX transformations that set them up for success and meet ever-changing end-customer expectations with confidence.

Richard, previously EVP solutions EMEA, has been instrumental in helping Merkle clients develop integrated solutions to meet a wide range of customer experience needs, across the full spectrum of Merkle’s capabilities and expertise. He first came to Merkle in 2015 as part of the acquisition of DBG, where he was co-founder and CEO. He is adept at helping brands identify the true drivers of business value and leveraging connected data, transformative insights and integrated technology to deliver targeted, personalised and multi-channel experiences.