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Robin Lazrus

Analytics Manager

Robin has over eight years of Analytics, Data, and Measurement experience.  During her tenure at Merkle she has helped companies gain insights on their consumers, measure the performance of their marketing campaigns, and recommend how to optimize marketing spend.  She enjoys analyzing large datasets, developing integrated workflows, and uncovering consumer motivations.
 
Prior to joining Merkle, Robin worked at Freddie Mac and measured credit risk on the Multifamily portfolio.  She also developed a BI tool to allow analysts and non-analysts alike to easily query data from disparate systems.  Robin holds a degree in Mathematics from Carnegie Mellon University.

 

Robin's Articles, Blog Posts, Webinars and More

Visualizing the customer journey is as complex as ever with so many online and offline touchpoints

Why You Need Data Visualization to Understand the Customer Journey

What Women Want: Uncovering motivation behind purchase behavior