As VP, Managing Director MENA, Rudy is responsible for growing Merkle’s brand and People-Based Marketing proposition in the Middle East and North Africa region.
Building on the legacy Customer Experience Agency Your Social, acquired by Merkle in 2017, Rudy expanded the regional solutions to include Performance Media, Data & Analytics as well as CRM & Loyalty. Wherever the engagement with a client starts, Rudy and his team of specialists thrive to connect the dots and support brands in their digital transformation with the aim of offering People-Based Customer Experiences.
Prior to his role at Merkle, Rudy was Partner and Managing Director at Your Social. He joined the two founders in 2012 and set up the agency’s regional head office in Dubai to grow the business in the Middle East and create opportunities in Africa and Asia.
Rudy holds a Bachelor of Commerce degree from McGill University in Montreal and a Master in Business Administration degree from IE Business School in Madrid.