Siz heads up Merkle’s UK Business Intelligence (BI) offering and has been involved in various aspects of BI from Data Warehousing and Engineering, Data Visualisation and now Conversational Analytics / NLP. His professional passion has remained the same, leveraging technology as an enabler for business decision makers to capitalise on data, ultimately having a positive impact on organisational objectives. Isolating the technological complexities involved in harnessing, interpreting and presenting information from the end users’ experience is one of his key objectives. While Siz does manage a business function he finds real joy in working at the coalface of inception projects and regularly helps clients start their BI journey with Merkle.
Nick Burns Laycock, Siz Mahleka |
Published on: Sep 14, 2020
This is the third in a four-part series - Transforming customer experiences through marketing technology – which investigates the capabilities and enablers driving business performance through scalable people-based customer experiences.
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