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Toby Benjamin

VP, Advertising Consultancy

Toby is VP of Advertising Consultancy for Merkle, the data-driven, technology-enabled performance marketing agency. He leads the advertising consultancy practice – a group of specialists who support businesses to build, harness and develop the right technologies, teams and cultures to maximise digital advertising performance & maturity in a transparent, agile way.

To effectively deliver on this and help brands move towards a people-based marketing approach, Toby is able to draw on over 14 years of digital experience with companies including CBS, Myspace, Specific Media and, prior to joining Merkle in 2018, as Vice President of Platform Partnerships at AdTech outfit, Viant. Starting his career in digital operations, Toby has gone on to apply his skills to a broad spectrum of commercial and strategic roles and supported leading global brands such as P&G, Renault-Nissan, Gucci, Sainsbury’s & Virgin Media.