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Thomas Byrne

EVP, Agency Services, EMEA

As EVP Agency Services EMEA, Thomas is responsible for building strong organic growth and expanding Merkle’s agency business across Spain, the Netherlands, Dubai, Germany and the UK, spanning paid search, programmatic display, social media, customer experience, advanced analytics and SEO.

The agency services practice puts data and evidence at the centre of every media decision, to drive relevance and surface insights. It provides the activation layer for Merkle’s core people-based marketing strategy.

Prior to this role, Thomas was VP, growth and partnerships at Merkle, and was previously responsible for growing Periscopix, which he joined in 2009 and was acquired by Merkle in 2015. He played a leading role in taking the agency from 20 to over 300 people.

 

Thomas's Articles, Blog Posts, Webinars and More

Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships

Brands Must Look Beyond Summer Romances & Prioritise Meaningful Customer Relationships