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Zimm Zimmermann

Vice President, Personalization
Zimm Zimmermann

With experience that spans more than 20 years in campaign management and 15 years in decision management platforms, Zimm has extensive expertise in developing personalized, integrated (channel and media) customer experiences — or as he likes to refer to them, “Customer Conversations.”  Zimm has proven the value of transforming a company’s customer relationships from campaigns to personalized conversations within both the B2B and B2C markets. He has assisted major brands from a variety of different industries (e.g., Financial Services, Life Sciences, Travel, Entertainment, Insurance, Manufacturing, Online Retail, Technology, and Communications) in defining, developing, and deploying transformative personalization programs.  

Zimm’s enthusiasm (or even “geeky” pride) about a company’s ability to drive incremental revenue and customer loyalty via personalization, marketing automation, and customer conversations can be found in blogs, white papers, publications, and presentations.

Zimm's Articles, Blog Posts, Webinars and More

10 Considerations for Your Personalization Program

10 Considerations for Your Personalization Program

Articles We suggest...

It is Time to Rethink Some of Your Marketing Competencies

Marketers are now able to deliver one-to-one personal experiences; yet, a large percentage of companies are still driving to a “one-to-all” or “one-to-many” customer relationship. Zimm Zimmermann explains why (and how) marketers must evaluate and update their programs in an article for Huffington Post.