We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Merkle unveils a dedicated performance marketing agency offering in Edinburgh

Merkle’s new Edinburgh hub will serve the north of the UK, offering all of Merkle’s people-based marketing capabilities and launching its performance media team, Merkle | Periscopix , in the region.

Merkle lands in Edinburgh

Merkle – Truth in data. Proof in performance.

Merkle is a leading data-driven, technology-enabled performance marketing agency. We specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices. We call this ‘people-based marketing’ and, with over 30 years’ experience, we are proud to be recognised as a global leader.

Performance marketing focuses on creating testable campaigns with measurable outcomes. Results are judged on how well a campaign has performed, the value of your customer relationships and the loyalty earned against your marketing investment. But what sets us apart is our truly customer-focused approach. We employ individualised targeting and personalised messaging that works as a key driver of performance. It takes personalisation to another level, delivering unique and tailored customer experiences in real time.

Performance marketing campaigns optimised to the individual level – simple to understand, not so simple to achieve.

But that’s what we do.

What Merkle Offers

We help brands transform their marketing into people-based marketing that works. Using a combination of first and third-party data, we create, target, and measure the highly customised customer experiences that not only drive immediate results in the form of today’s response and conversion , but also build on tomorrow’s increased loyalty and customer value.

Our heritage in data, technology and analytics is the foundation on which our people-based marketing strategies, and understanding of consumer insights, is built. This, combined with our expertise in performance create  and media, can offer our clients the content-driven, contextual and compelling customer experiences that drive business growth.

Who we are: we draw on the skills and expertise within Merkle across EMEA

 

350 +
Consultants and Account Managers
500 +
Data and Insight Specialists
850 +
Digital Media Specialists
1,000 +
Technology Experts

Why Edinburgh? 

Edinburgh’s strong economy and growing reputation as a European tech hub makes it ideally placed to locate a new full-service office. Within easy reach of all major cities in the north of the UK – from Manchester and Newcastle to Glasgow and Aberdeen – it provides access to an unrivalled talent pool. Edinburgh also boasts a mature financial services sector, as well as a rapidly growing start-up community.

Merkle's Services

  • Data Management
  • 3rd party consumer data services
  • All forms of analytics for customer, channel, media, and operational performance
  • Search experience optimisation combining SEO and PPC
  • UX & Conversion Rate Optimisation
  • Creative Services
  • Display Advertising & Paid Social

We can provide all the services above on an outsourced basis or provide consultancy to support clients embedding the capability in-house. We can also implement technologies which support the services above e.g. Google stack, Adobe, Pega.

If you have any questions regarding the new Merkle office, please contact:

Steve Farquhar

Steve Farquhar
Commercial Director, Merkle, Edinburgh
[email protected]

Warwick Beresford-Jones

Warwick Beresford-Jones
CEO of Merkle | Aquila
[email protected]