The ideal balance between Paid Search and SEO activity can often be hard to achieve when different activities are operating in silo. There are many ways SEO and Paid Search can work together, both in data sharing and building effective strategies to increase visibility and efficiency.
I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Sandro Matos, Director - Analytics, based in our Edinburgh office. 1. Tell us about yourself. Where did you grow up and where do you live now?
This latest report explores how marketers are building a foundation of data and identity resolution to power real-time and privacy-safe experiences across offline and online channels to meet digital-first consumer expectations that erupted from the COVID-19 pandemic.
There is little doubt that the big business battle now being waged is for customer experience. The winners will be those that can make every customer moment really matter, by connecting experiences for their customers from across their entire ecosystem.
Abdul Wahid joined Merkle in April as a marketing executive in the in-house marketing team. In this blog, he shares his experiences of joining a new company and a new team amidst the pandemic as well as working from home without setting foot in an office and starting whilst one week into Ramadan.
We're glad you're here. Based on where you appear to be visiting from, there might be an even more
relevant part of the Merkle website for you. Check out all of
our location and language options now,
or close this window to keep browsing.