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How Technical SEO Can Improve PPC Performance

The integration of Paid Search and SEO is often an area overlooked, however by operating in silo you can be missing out on valuable traffic and costing you or your client some serious £££.
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How PPC Can Indirectly Enhance SEO Performance

The ideal balance between Paid Search and SEO activity can often be hard to achieve when different activities are operating in silo. There are many ways SEO and Paid Search can work together, both in data sharing and building effective strategies to increase visibility and efficiency.
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I Am Merkle - Sandro Matos

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Sandro Matos, Director - Analytics, based in our Edinburgh office. 1. Tell us about yourself. Where did you grow up and where do you live now?
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2021 Q3 Customer Engagement Report

This latest report explores how marketers are building a foundation of data and identity resolution to power real-time and privacy-safe experiences across offline and online channels to meet digital-first consumer expectations that erupted from the COVID-19 pandemic.
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Future of Data 2021 Report

Merkle has partnered with Raconteur and The Sunday Times in this special feature on ‘Future of Data 2021’ – download your free copy today by filling in the form.
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My Merkle Experience

Abdul Wahid joined Merkle in April as a marketing executive in the in-house marketing team. In this blog, he shares his experiences of joining a new company and a new team amidst the pandemic as well as working from home without setting foot in an office and starting whilst one week into Ramadan.