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The Amazon Ads Playbook

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

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Blog Post

Changes to Google Shopping Campaigns with Shopping Comparison Sites

Merkle | Periscopix are now a Google Comparison Shopping Partner.

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Cannes Lions 2018 – Personalisation or Scale?

Modern media has changed. Laws have changed. Consumers have changed. Marketers face decisions: do you chase scale or do you personalise? Or does this new landscape really have the ability to hit the sweet spot: personalisation at scale? Perhaps the answer lies in the creative. Perhaps it lies in experience.
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Merkle achieves Elite Partner status with Bing

The Elite partner status granted to Merkle | Periscopix highlights our commitment as an industry leading digital marketing agency to fostering and maintaining a collaborative working relationship with Bing.
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Why Creative is Essential in Personalisation

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.
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What is people-based marketing

Information tied to identity is the basis of people-based marketing - with this technique, marketers are offered better targeting solutions but also more opportunities to enhance trust with both the client and the consumer.
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Embracing Data Privacy

The aim of Privacy Day 2018 is to inform people of the importance of taking care of their personal data and how they can protect it. This is incredibly important, an enabling opportunity to establish the right relationship with the Customer, Colleague, Company, and Community.