We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

What We Think

Top Picks for You

Report

The Amazon Ads Playbook

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

Read More
Report

Selecting a Data Management Platform

Data management platforms, commonly known as DMPs, are cookie and device ID-based data warehouses, analogous to the customer relationship marketing (CRM) databases of the offline world.

Read More

Latest Updates

You are showing result for:

Refine Results
Report We suggest...

Selecting a Data Management Platform

Data management platforms, commonly known as DMPs, are cookie and device ID-based data warehouses, analogous to the customer relationship marketing (CRM) databases of the offline world.
Blog Post We suggest...

CDP vs. DMP 

“Should we be using a CDP or a DMP…or both” is a question that arises often. Whilst they share similar attributes (both are based on managing customer data and designed to provide consumer insights) they each have their merits.
Report We suggest...

Data Management Platforms

If you are implementing a data management platform (DMP), regardless of which platform you choose, there are several key considerations to be aware of when turning this powerful online engine on.
Webinars We suggest...

Cannes Lions 2018 – Personalisation or Scale?

Modern media has changed. Laws have changed. Consumers have changed. Marketers face decisions: do you chase scale or do you personalise? Or does this new landscape really have the ability to hit the sweet spot: personalisation at scale? Perhaps the answer lies in the creative. Perhaps it lies in experience.
Blog Post We suggest...

Merkle achieves Elite Partner status with Bing

The Elite partner status granted to Merkle | Periscopix highlights our commitment as an industry leading digital marketing agency to fostering and maintaining a collaborative working relationship with Bing.
Blog Post We suggest...

Why Creative is Essential in Personalisation

We all know great creative when we see it; the power of cultural meaning through a universal truth that is also personally relevant. I love that moment, the “aha” — when a brand’s proposition and its story are in sync.