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The Final Frontier: The quest to achieve total customer-centricity

What makes a good company great? Very few businesses actually manage to make the leap to greatness. It requires not just gaining competitive advantage but maintaining it.

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The 2018 Amazon Ads Playbook

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

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Using homemover data to improve marketing ROI

On average, four million adults move home every year. External triggers in consumers’ lives, in particular something as big as a home move, create significant increases in spending.
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Mobile Experiences for ecommerce: are you phoning it in?

As we edge closer to 2020 it is no longer revolutionary to say that mobile experiences are highly important for generating revenue and building customer relationships. It is also not [buzzword alert!] disruptive to suggest that they will be even more important in the future.
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Building an effective marketing team

Marketing leaders are increasingly faced with digital disruption; brands are under immense scrutiny to react quickly to technological change and consumer expectations. Creating a marketing team that can succeed in this climate is more difficult than ever before.
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The 2019 Google Playbook

Assembling your Google Marketing Platform jigsaw for true effectiveness can be tough. Let Merkle help you put it together.