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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Media Measurement in a (soon-to-be) cookieless world

Good measurement is a fundamental pillar of good marketing. This has been a core driver behind the shift from offline marketing to online – however, measurement is rapidly becoming harder, with the upcoming loss of the cookie just one factor in the increased complexity we are all experiencing.
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Merkle Promotes for New 'Solutions' Integration Role

In the UK, data-driven performance marketing agency Merkle has promoted Niyi Duro-Emanuel for the newly created and expanded role of Vice President, Solutions, with a remit to help clients bring their adtech, martech and data capabilities together for a more contextually targeted approach.