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The Amazon Ads Playbook

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

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Right action for the right customer at the right time

The insurance market revolves around the date when insurance policies come up for renewal.  In order to retain customers, our client like many insurance brokers, needed to create effective mar

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Right action for the right customer at the right time

The insurance market revolves around the date when insurance policies come up for renewal. In order to retain customers, our client like many insurance brokers, needed to create effective marketing communications.
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AA/WARC adspend report: industry analysis

Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn - the 21st consecutive quarter of growth, according to Advertising Association/WARC Expenditure Report data. Here, industry bosses share their views on the findings.
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Why data does not have value – people do

Companies today have access to more data than ever before but converting that data into value remains one of the top priorities for most marketing teams.