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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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Effective collaboration is the only route to agile success

To be truly agile, an organisation needs to be able to collaborate effectively, in order to make the best decisions that account for the wider business picture. Many businesses are still organised in traditional departments: Marketing, CRM, Digital, Analytics, Finance, Commercial and so on.
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Adopting customer-centricity as a route to privacy success

This week, privacy is once again making headlines as governments around the world investigate the use of apps for contact tracing to tackle the spread of coronavirus. These headlines are focusing on the need to ensure that government apps’ purpose, transparency and security are scrutinised appropriately.
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2020 Customer Engagement Report Q2

Our collection of research-based reports brings you a clearer picture of the CRM landscape to help you in your people-based marketing journey. Customer engagement requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
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The ICO Direct Marketing Code – Yes, it Applies to You!

Senior vice president of Merkle’s Data Solution in EMEA, Nick McCarthy (pictured below) writes exclusively for ExchangeWire about why businesses should not hesitate to embrace the newest version of the ICO Direct Marketing Code.
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Having a Healthy Relationship with Content and Information

In the first of a two part review into digital marketing during coronavirus, Matthew Styles looks at the key considerations for advertisers during this period of uncertainty, both for their consumers and the publishers they are funding.