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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution.

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Harnessing content at scale for highly personal, channel agnostic experiences

Customers are now expecting increasingly personal experiences across channels. Advances in data and technology are leading this transformation and changing user behaviour.

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2020 Customer Engagement Report Q1

Our collection of research-based reports brings you a clearer picture of the CRM landscape to help you in your people-based marketing journey. Customer engagement requires the orchestration of strategy, data, advanced analytics, technology, campaign executions, and performance management.
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Lighthouse v6: Guiding your way to a “Fast” Site

The Lighthouse Report is one tool that can help identify how your website is performing through the whole loading journey of a user. It can be run against any web page in various ways: using Chrome DevTools, from the command line, as a Node module or even as a Chrome Extension.
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Aligning your contact strategy through your marketing funnel

Getting your contact strategy aligned is no minor task – it’s one of the hardest things to get right for any senior marketer. Adtech and martech silos are common, as are organisational gaps in journey orchestration which prevent synergy.