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The 2018 Amazon Ads Playbook

In this playbook, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.

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Cannes Lions 2019 - Will all brands of the future be a service?

Consumer expectations are growing. We know that. In fact, most brands are no longer about products. Consumers expect a decent experience.

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Cannes Lions 2019 - Will all brands of the future be a service?

Consumer expectations are growing. We know that. In fact, most brands are no longer about products. Consumers expect a decent experience. They expect brands to know what they want, when they want it. It’s about service. Brands as a service. There’s a growing antipathy towards advertising in the UK.
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The 2019 Amazon Advertising Playbook

The UK marketing landscape has been undergoing a steady transformation over the last few years, with traditional digital players losing ground to the e-commerce superpower Amazon. In this paper we explore the key considerations behind setting up as a “retail ready” business on Amazon.
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Introducing the Conscious Advertising Network

In response to the need for collective action on advertising abuse, the Conscious Advertising Network (CAN) has been formed. Merkle | Periscopix are proud to say that we have been heavily involved from the outset and that we will continue to be a core member.
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Introducing the Conscious Advertising Network

It is easy to evade our personal responsibilities for a plethora of reasons, but we cannot hide for long from the consequences of doing so. Inaction always catches up with us and it can often lead to demonstrable negative consequences.
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Customer Experience: From Personalisation to Personal

There’s a significant shift that is gathering pace in 2019 – the evolution of the total customer experience. This not only encompasses consumers’ digital and non-digital touchpoints, but their engagement with buying, service, product and brand experiences – the positive and negative ones. As it should.
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Will the real data scientist please stand up?

Data science is an emerging sector, and it’s a bit like the Wild West where rules are still being made up. Perhaps that’s why impostor syndrome – the fear of being found out to be a fraud or feeling inadequate – is so prevalent.