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2021 Customer Engagement Report

2020 was a year of change, driving customers to require more contactless experiences and digital interactions.
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2021 Customer Experience Imperatives

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before.
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Driving value from martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.
Report We suggest...

Driving value from your martech: make it work, make it better, make it bigger

Many businesses have invested in martech in the past few years, and the proportion of budgets devoted to technology is increasing. The rate of marketing tech adoption is expanding exponentially – but businesses are still getting undesirable outcomes in not achieving what they set out to accomplish.