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From big data to sustainable data: achieving better outcomes with less

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Using Marketing Cloud to drive your digital transformation

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2021 Q3 Customer Engagement Report

This latest report explores how marketers are building a foundation of data and identity resolution to power real-time and privacy-safe experiences across offline and online channels to meet digital-first consumer expectations that erupted from the COVID-19 pandemic.
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Future of Data 2021 Report

Merkle has partnered with Raconteur and The Sunday Times in this special feature on ‘Future of Data 2021’ – download your free copy today by filling in the form.
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My Merkle Experience

Abdul Wahid joined Merkle in April as a marketing executive in the in-house marketing team. In this blog, he shares his experiences of joining a new company and a new team amidst the pandemic as well as working from home without setting foot in an office and starting whilst one week into Ramadan.
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Using Marketing Cloud to drive your digital transformation

The marketing landscape is changing faster than ever, and to keep up, companies must adopt martech products that will transform and accelerate their business. That’s where Salesforce Marketing Cloud comes in. Marketing Cloud has evolved from an ESP into a full, omnichannel marketing automation platform.
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Releasing value with continuous integration and delivery

In the series of blogs we’ve explained technical terms, explained how the eventual move to cloud is inevitable, how you setup for success in migration and discussed a few of the post migration steps. The question is what’s next in this continuous improvement path?
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Self-service BI for Fintech

Business Intelligence (BI) platforms built to explore, interrogate, and harness insights from data have evolved significantly towards Self Service.