There are some upcoming changes to the Adobe Identity Management System (IMS) that will be important to you if you currently have Adobe Campaign Classic installed. This short product update will provide everything you need to know ahead of these changes.
In my previous two blogs, I looked at how and why an organisation should use decision modelling to improve its ability to hyper-personalise its communications. In this last blog in the series, I will walk you through the stages involved in developing decision models.
The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?
This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before. Customer experience for 2021 now hinges on a three-pronged key imperative approach.
2020 was a year of change, driving customers to require more contactless experiences and digital interactions. Download this report to see how marketers at major companies are responding to these changes, what they are prioritising, and how they are investing in the near and longer term.