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2020 Customer Engagement Report Q3

Our collection of research-based reports brings you a clearer picture of the CRM landscape to help you in your people-based marketing journey.
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Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution. It’s 2020, and the next level of disruption means willfully thinking about the consumer with every decision we make across the enterprise.
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9 Tips to Help You Ace an Interview at Merkle Analytics

We are always on the look out to recruit the best at Merkle Analytics. As our client base grows so does our team of hardworking, dedicated analysts. Over the years we have seen brilliant examples of ‘interview best practice’ but also witnessed some behaviours best avoided.
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How big data can help deliver Olympic success

Jamie Botham of Merkle looks at the impact of monitoring and tracking performance data in sport, exercise and athletics. Most of my friends and colleagues are aware and are likely getting bored of hearing, that I am training for a half marathon and (fingers crossed) a full marathon over the coming months.
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Using unstructured data analytics to make better business decisions

There are two types of data – structured and unstructured, says Merkle. Structured data is any data that resides in a fixed field within a record or file. Think spreadsheets or database. Unstructured data is everything else. Which do you need for better business decision making?
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Big Data: Can SMEs Offer A Unique Perspective?

Many large companies are establishing statistical data analysis using Big Data to capitalise on the potential they can extract, but small business owners may not realise they too can use Big Data to keep them in line with the big dogs.