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2021 Customer Engagement Report

2020 was a year of change, driving customers to require more contactless experiences and digital interactions.
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2021 Customer Experience Imperatives

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before.
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The mechanisms of organisational decision-making

This is part 2 of the 3-part blog series discussing the use of decision modelling notation (DMN) in next best action marketing. In part 1, we examined the reasons for using DMN in Next Best Action (NBA) Marketing and decisioning in general.
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Why SEO is important for YouTube

Increase YouTube video rankings and engagements using SEO techniques. Learn how to integrate SEO into your YouTube strategy.
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The Customer Service Pyramid

In today's service world, the bar is set by the most progressive brands. Their activity is frictionless, well thought-out and offers customer interactions that surprise and delight.
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Voice Assistant Marketing: Meet Saskia from Merkle

With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.