If you ask my colleagues what I think about Scala, they will likely sigh or simply say ‘he likes it a lot’, says Steve Robinson. Scala has so many awesome concepts that aren’t available in most of the popular OOP languages.
It has never been so important for brands to provide customers with the experience that they want, regardless of the channel they choose to engage through. The global impact of the events of 2020 has ramped up the level of competition that many brands now face to engage, win and retain customers.
One of the big talking points in the oil and gas industry has been how to improve efficiencies in upstream to reduce the cost of producing a barrel of oil. We can’t speak for everyone who came along to ENGenious (4-6 September) in Aberdeen.
Effective measurement of marketing – both direct and indirect – has long been a challenging field, often dictated by suppliers and channel owners deploying approaches that are not consistent across the whole business.
Data analytics is a field that’s constantly evolving. In recent years we’ve seen the arrival of big data, as well as the introduction of 4G. But now we’re preparing for the introduction of 5G, which could have an impact on data analytics for companies of all sizes.
While Amazon SEO improves organic rankings over time, Amazon PPC boosts sales immediately. SEO and PPC are both powerful marketing tools that should be combined to amplify the overall Amazon strategy and increase sales and revenue.