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2021 Customer Experience Imperatives

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An integrated marketing cloud is crucial for an integrated strategy

The future of CX will be brands delivering orchestrated journeys at every stage of the customer lifecycle – and this is impossible without technology. An integrated marketing cloud is key in rising to these challenges - and an integrated marketing strategy is crucial to effectively leverage the tech.
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SA360 Auction-Time Bidding

Rolled out for Search Ads 360 (SA360) last year, auction-time bidding (ATB) combines Google Ads powerful machine-learning Smart Bidding feature with advanced SA360 conversion data, unlocking the possibility to optimise for a multitude of signals and to set a distinct bid for every auction.
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How best to reach your audience through video

With two billion monthly logged in users, there is no doubt that YouTube provides unparalleled reach. But how can you ensure that you are reaching the right people, and measuring this for future optimisation?