This is part 2 of the 3-part blog series discussing the use of decision modelling notation (DMN) in next best action marketing. In part 1, we examined the reasons for using DMN in Next Best Action (NBA) Marketing and decisioning in general.
Customer expectations have never been higher. In the face of the Covid-19 pandemic, people made big changes towards buying online and direct from brands, and this shift will only accelerate further in 2021.
With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.