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2020 Customer Engagement Report Q3

Our collection of research-based reports brings you a clearer picture of the CRM landscape to help you in your people-based marketing journey.
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Report

Hyper-personalization and the Connected Customer Experience

Embrace the power of consumers. Welcome the revolution. It’s 2020, and the next level of disruption means willfully thinking about the consumer with every decision we make across the enterprise.
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Orchestrating the B2B Experience with Marketo Engage

For B2B marketers, implementing highly targeted marketing techniques that accurately deliver the right message to the right person at the right time is a real challenge. To deliver this, we'd need to make B2B marketing as measurable as B2C. So, what if this is already possible?
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Estee Lauder Reveals Customer Engagement Strategies

Establishing a loyal customer base is essential for business success these days, with the internet making it far easier for brands of all shapes and sizes to reach people. Competition is most certainly rife!
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What Key Skills Do You Need To Be A Business Data Analyst?

These days, one of the most in-demand jobs has to be a business data analyst so if you’re considering this as a career move at the moment, you’ll find you’re joining the industry at a very exciting time. But what key skills do you need to get to the top of your field?
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Giving Your Brand A Voice

Join us for a webinar on 26th November, as our Merkle Voice Specialists explore how your business can leverage voice search optimisation and innovation tactics to engage with your customers more effectively.
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We Need to Talk About Google Analytics Four

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now!