Telling your brand story is becoming increasingly important. Recent research found that brands in customers’ initial consideration set may be up to three times more likely to be purchased than brands that aren’t (McKinsey).
For B2B marketers, implementing highly targeted marketing techniques that accurately deliver the right message to the right person at the right time is a real challenge. To deliver this, we'd need to make B2B marketing as measurable as B2C. So, what if this is already possible?
Establishing a loyal customer base is essential for business success these days, with the internet making it far easier for brands of all shapes and sizes to reach people. Competition is most certainly rife!
These days, one of the most in-demand jobs has to be a business data analyst so if you’re considering this as a career move at the moment, you’ll find you’re joining the industry at a very exciting time. But what key skills do you need to get to the top of your field?
Join us for a webinar on 26th November, as our Merkle Voice Specialists explore how your business can leverage voice search optimisation and innovation tactics to engage with your customers more effectively.
The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now!