The events of the past year mean that we have all been forced into collaboration online. Despite the pandemic, work has had to continue, and we’ve all been forced to adapt and overcome the limitations of operating solely in a virtual world.
If you’ve worked on Google Ads over the last 2 years, you’ve likely noticed Smart Shopping evolving from the lesser-known relative of manual shopping to the heart and soul of any PPC party (of which there are many, we are told).
A truly transformed, customer-centric organisation wins by delivering on the total customer experience. It’s about marketing, sales, commerce, and service no longer working separately, but in unison to foster a culture of innovation, agility, and shared goals.
After a tumultuous year that has permanently changed consumer behaviors, customer experience transformation is top of mind for all of us. Are you equipped for the digital transformation needed to enable this journey?
Marketing is now responsible for growth and must stretch its purview to include ownership of customer data and the overall customer experience. It is time to for organisations to refocus specifically on an identity strategy
Updating and maintaining dynamic ad copy across a paid search account can be a very time-consuming process that can lead to inaccuracies or missed changes, particularly when these ad copy changes are actioned either through Google Ads Editor, or a bulk sheet.
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