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Digital Marketing Report for Q4, 2013

Released on January 15, 2014 the Digital Marketing Report for Q4, 2013 shows Google paid search spending grew 19% year over year in Q4. Bing Ads, including Yahoo, grew 43% year over year in Q4. Facebook generated 57% of social media referrals in Q4 2013, while Pinterest generated 14%.
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Digital Marketing Report for Q3, 2013

Released on October 9, 2013 the Digital Marketing Report for Q3, 2013 shows total paid search spending growing at 21% year over year. Bing Ads spending growth continued to outpace Google at 39% Y/Y.
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Dossier: Volume 4.3, 2013

The Future of Geo-Targeting, Optimize Your Digital Marketing RFP Process, Zeroing In On The Full Value of Mobile Traffic, How Google Carousel is Impacting Paid Search, Effectively Scaling Product Listing Ads
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The Platform Marketer

Focused on Merkle's industry-specific point of view on the role of the Platform Marketer, this webinar discussed how to enable the critical strategic capabilities required for Connected CRM.
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Digital Marketing Report for Q2, 2013

Released on July 10, 2013 the Digital Marketing Report for Q2, 2013 shows total paid search spending growing at 24% year over year. Google spending grew at 18%, while total spend on Bing Ads rose an impressive 58%.
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Digital Marketing Report for Q1, 2013

Released on April 9, 2013 the Digital Marketing Report for Q1, 2013 highlights that mobile generated 28% of Google paid clicks, but just 16% for Bing. For the first time, we found combined desktop and laptop search traffic declining year over year, with clicks down 0.7%.
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Dossier: Volume 4.1, 2013

Google Enhanced Campaigns, Navigating the Display Ad Tech Landscape, Brand Driven SEO, International SEO Strategy for Travel, You Have to Pay to ‘Play’, Marketing As Applied Science
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Digital Marketing Report for Q4, 2012

Released on January 16, 2013 the Digital Marketing Report for Q4, 2012 highlights a 23% Y/Y increase in paid search spend overall, a 189% increase in tablet spend, and a 178% increase in smartphone spend. Mobile generated 20% of search traffic overall and mobile CPCs edged up relative to desktop.