Telling your brand story is becoming increasingly important. Recent research found that brands in customers’ initial consideration set may be up to three times more likely to be purchased than brands that aren’t (McKinsey).

Historically, customer service has been a cost department, viewed as a necessary post-purchase investment to retain customers, create brand advocates, and placate potential detractors.

Join us for a webinar on 26th November, as our Merkle Voice Specialists explore how your business can leverage voice search optimisation and innovation tactics to engage with your customers more effectively.

The 4th generation of Google Analytics is here! Previously known as Google App + Web, GA4 has now been fully launched and will replace the current Universal Analytics within the next few years. Let us talk about GA4 now!

In our 2019 Amazon Advertising Playbook we conservatively made the claim that “dominance over the search space is changing”. In the ever-shifting landscape of 2020, this has proven accurate.

Data management is a make-or-break subject for many organisations. Virtually every industry vertical is now littered with ‘digital-native’ disruptor brands where data is intrinsic to their value proposition.

This two-part series will explore how to integrate your media beyond activation by taking a customer centric approach.

Understanding the role, benefits and barriers that first-party data has in delivering a total customer experience.