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Offline to online media: Taking a customer-first approach to integrated media
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Is Adobe Journey Optimizer right for my organisation?
Consumer expectations today demand that brands deliver experiences that are truly tailored to each individual at all moments in their journey, orchestrated across many touchpoints, channels and devices.
Me in Merkle - Sharon Curr
Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Sharon Curr, Brand experience strategy director at Merkle B2B.
Tell us about yourself. Where did you grow up and where do you live now?
Me in Merkle - Jack Flood
Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Jack Flood, paid search manager, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
Me in Merkle - Afsar Ali
Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Afsar Ali, digital director - digital delivery, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
De-Mystifying Non-Linear Retail Search Journeys with Behavioural Economics
The Customer Experience (CX) on brand sites is often designed with the traditional customer journey in mind. But all too often, businesses overlook the value of incorporating behavioural economics.
Maintaining Data and Analytics momentum in an ever-changing world – a roadmap for success
“We can no longer treat analysis as a linear process of solutions…” Given that we reside within a perpetual world where consumer needs and expectations are now so self-driven and subject to so much change, how do we adapt to evolve rather than stagnate?
Me in Merkle - Caroline Taylor
Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Caroline Taylor, client director - digital delivery, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
Me in Merkle - Ciara Smyth
Me In Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Ciara Smyth, head of paid social, at Merkle. 1. Tell us about yourself. Where did you grow up and where do you live now?
