GA’s Explorations are an incredibly powerful tool in GA4, it brings together different models and techniques to build your analysis effectively.

In the second of this series of blogs, we will be exploring the impact of market timing and how this can lead to either a positive or negative customer experience. We will be illustrating this with three examples to show how timing becomes the most important factor in the customers purchasing experience.

In the previous blogs and whitepaper, we discussed the reasons that an eventual move to cloud is inevitable and also helped explain some of the terms used in cloud.

Audiences are integral to successful digital marketing. They allow us to target the right people at the right time, boosting conversion rates and limiting wasted spend. However, if you’ve ever run a PPC campaign within Google Ads, you’ll know that there’s an enormous variety of audiences to choose from.

We will look at differences between reporting in GA4 vs Universal Analytics using data from multiple platforms and devices to answer key questions.

In this blog, we take a first look at Salesforce CDP.

In the first blog of this series, we will explore how best to understand your customers schedule to make the next best action. This will include how businesses use generic timing and the effect this has on customers as well as how to understand where target audience’s attention lies.

Here we review the key differences between GA4 and Universal Analytics, and how they impact reporting, analysis, dashboarding and ecommerce.