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The value of adding friction to the frictionless experience

Have you ever purchased something on Amazon so quickly that you have had it sent to the wrong address? Was the process so slick, so easy, so ‘frictionless’ that you browsed, added to basket and checked-out without realising that you had?
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I Am Merkle - Mandy Bath

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Mandy Bath, graduate analytics consultant, at Merkle based in the Edinburgh office. 1. Tell us about yourself.
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Preparing for the Cookie-less Era

Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective.
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I Am Merkle - Isabel Hillier

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Isabel Hiller, senior associate - technology consultant, at Merkle based in the London office. 1. Tell us about yourself.
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The best methods for measuring & testing a Digital Experience

There are several key approaches for measuring and reporting on a delivered digital experience. Measuring and reporting on the brand new – or newly optimised – experience is important, as this allows for data-led insights to be applied, that further enhance the digital experience.
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I Am Merkle - Karthik Mohan

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Karthik Mohan, senior analytical consultant at Merkle based in the Edinburgh office. 1. Tell us about yourself.