2020 was a year of change, driving customers to require more contactless experiences and digital interactions. Download this report to see how marketers at major companies are responding to these changes, what they are prioritising, and how they are investing in the near and longer term.

Adobe is moving to the cloud with an Enterprise CMS. Read about the challenges and benefits of changing from on-premise or a managed service in this blog post.

Google’s recent rollout of free shopping listings is the latest update to shake up the way we run product specific marketing.

This is part 2 of the 3-part blog series discussing the use of decision modelling notation (DMN) in next best action marketing. In part 1, we examined the reasons for using DMN in Next Best Action (NBA) Marketing and decisioning in general.

In the face of the 2020 Covid-19 pandemic, expectations of brands remained high. How will your brand tackle journey orchestration to meet and exceed consumer expectations in the future?

Customer expectations have never been higher. In the face of the Covid-19 pandemic, people made big changes towards buying online and direct from brands, and this shift will only accelerate further in 2021.

Increase YouTube video rankings and engagements using SEO techniques. Learn how to integrate SEO into your YouTube strategy.

Discover how to activate performance email at scale, evolve from campaigns to customer journeys, drive performance from dashboards and accelerate efficiency from customer data.