The future of CX will be brands delivering orchestrated journeys at every stage of the customer lifecycle – and this is impossible without technology. An integrated marketing cloud is key in rising to these challenges - and an integrated marketing strategy is crucial to effectively leverage the tech.
Discovery ads are a great tool to not only reach out to new users and widen your customer base, but also to re-enagage your current customer base improving brand affinity. They can be a powerful way to step-up your marketing activity.
Rolled out for Search Ads 360 (SA360) last year, auction-time bidding (ATB) combines Google Ads powerful machine-learning Smart Bidding feature with advanced SA360 conversion data, unlocking the possibility to optimise for a multitude of signals and to set a distinct bid for every auction.
With two billion monthly logged in users, there is no doubt that YouTube provides unparalleled reach. But how can you ensure that you are reaching the right people, and measuring this for future optimisation?
The events of the past year mean that we have all been forced into collaboration online. Despite the pandemic, work has had to continue, and we’ve all been forced to adapt and overcome the limitations of operating solely in a virtual world.
If you’ve worked on Google Ads over the last 2 years, you’ve likely noticed Smart Shopping evolving from the lesser-known relative of manual shopping to the heart and soul of any PPC party (of which there are many, we are told).