Have you ever purchased something on Amazon so quickly that you have had it sent to the wrong address? Was the process so slick, so easy, so ‘frictionless’ that you browsed, added to basket and checked-out without realising that you had?

Matt Heffer, VP Alliance Solutions, EMEA and Jon Bennett (JB) talked to Salesforce about changes in customer behaviour and recent success stories with CDPs, outlining several lessons learnt for financial services organisations.

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Mandy Bath, graduate analytics consultant, at Merkle based in the Edinburgh office. 1. Tell us about yourself.

Following increased concerns by the public on the topic of internet privacy, third-party cookies are now deemed too invasive and obscure from the customer’s perspective.

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Isabel Hiller, senior associate - technology consultant, at Merkle based in the London office. 1. Tell us about yourself.

There are several key approaches for measuring and reporting on a delivered digital experience. Measuring and reporting on the brand new – or newly optimised – experience is important, as this allows for data-led insights to be applied, that further enhance the digital experience.

The process of pulling together a Digital Experience strategy for a brand is arguably unique, because each client is different. However, there are identifiable DX phases that govern a full lifecycle process, which can create a sense of regularity and structure in the thinking behind creating a strategy.

I Am Merkle is a series of interviews that showcase the incredible individuals who make Merkle a unique and diverse place to work. This week we chatted to Karthik Mohan, senior analytical consultant at Merkle based in the Edinburgh office. 1. Tell us about yourself.