In my previous two blogs, I looked at how and why an organisation should use decision modelling to improve its ability to hyper-personalise its communications. In this last blog in the series, I will walk you through the stages involved in developing decision models.
The events of 2020 caused changes in consumer digital behaviours and needs to accelerate by as much as five years. Were you ready to give your customers the experiences they needed, whenever, and wherever they needed you?
This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before. Customer experience for 2021 now hinges on a three-pronged key imperative approach.
2020 was a year of change, driving customers to require more contactless experiences and digital interactions. Download this report to see how marketers at major companies are responding to these changes, what they are prioritising, and how they are investing in the near and longer term.
This is part 2 of the 3-part blog series discussing the use of decision modelling notation (DMN) in next best action marketing. In part 1, we examined the reasons for using DMN in Next Best Action (NBA) Marketing and decisioning in general.