Customer expectations have never been higher. In the face of the Covid-19 pandemic, people made big changes towards buying online and direct from brands, and this shift will only accelerate further in 2021.
With 8,000 voice searches being made every second on Google alone, discover how your business can optimize content to appear for voice-activated searches. Begin building your voice search optimization (VSO) strategy by taking Saskia’s 5-minute quiz.
Searching ‘Programmatic for dummies’ will deliver you statements like ‘Programmatic is just using software to buy digital advertising’ or ‘Programmatic is the buying and selling of ads through machines’.
Today’s B2B buyers are sophisticated and emotional, and need to see a “personal value add” from brands that support their progress as individuals. B2B buyers also want information, a show of interest, clarity, and compelling benefits from suppliers to help them make effective decisions.