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2021 Customer Engagement Report

2020 was a year of change, driving customers to require more contactless experiences and digital interactions.
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2021 Customer Experience Imperatives

This year's Customer Experience Imperatives reflect the essentiality of people-first marketing, more important than ever before.
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Using unstructured data analytics to make better business decisions

There are two types of data – structured and unstructured, says Merkle. Structured data is any data that resides in a fixed field within a record or file. Think spreadsheets or database. Unstructured data is everything else. Which do you need for better business decision making?
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Big Data: Can SMEs Offer A Unique Perspective?

Many large companies are establishing statistical data analysis using Big Data to capitalise on the potential they can extract, but small business owners may not realise they too can use Big Data to keep them in line with the big dogs.
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Why Scala is my favourite programming language

If you ask my colleagues what I think about Scala, they will likely sigh or simply say ‘he likes it a lot’, says Steve Robinson. Scala has so many awesome concepts that aren’t available in most of the popular OOP languages.
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How to effectively measure customer communications

Effective measurement of marketing – both direct and indirect – has long been a challenging field, often dictated by suppliers and channel owners deploying approaches that are not consistent across the whole business.