There are two types of data – structured and unstructured, says Merkle. Structured data is any data that resides in a fixed field within a record or file. Think spreadsheets or database. Unstructured data is everything else. Which do you need for better business decision making?
Many large companies are establishing statistical data analysis using Big Data to capitalise on the potential they can extract, but small business owners may not realise they too can use Big Data to keep them in line with the big dogs.
If you ask my colleagues what I think about Scala, they will likely sigh or simply say ‘he likes it a lot’, says Steve Robinson. Scala has so many awesome concepts that aren’t available in most of the popular OOP languages.
It has never been so important for brands to provide customers with the experience that they want, regardless of the channel they choose to engage through. The global impact of the events of 2020 has ramped up the level of competition that many brands now face to engage, win and retain customers.
One of the big talking points in the oil and gas industry has been how to improve efficiencies in upstream to reduce the cost of producing a barrel of oil. We can’t speak for everyone who came along to ENGenious (4-6 September) in Aberdeen.
Effective measurement of marketing – both direct and indirect – has long been a challenging field, often dictated by suppliers and channel owners deploying approaches that are not consistent across the whole business.